The 4 ‘E’s of Social Media Marketing Success
Four Step Strategy to Successfully Convert your Social Media Followers into Active Buyers
We all know by now that social media is a ‘must-have’ for small business success.
Getting an idea to buzz takes little more than a few mouse clicks and dynamic content and, just like that, your business is on it’s way to high level financial output.
Social media channels have put the power of big business marketing at the fingertips of laymen and knowing how to navigate the choppy waters of this medium can make a huge difference for your business where it counts…your bank account.
Loo Bird Creative presents the 4 ‘E’s to small business social media success:
Find the biggest audiences for your business by increasing your social media channels . (Source: Statista)
‘E’xpand
Think putting all of your eggs in the Facebook basket will pan out? Not likely.
Guys, even Facebook has a Twitter account! (See?!)
If you are ignoring the idea of expanding your reach into multiple social media platforms, you are making a mistake!
If social media is a busy highway then your business’s social pages can be a collection of well-placed billboards grabbing attention and creating conversations.
Consider the popularity of different channels-keep the door open to expand.
‘E’DUCATE YOURSELF
Sounds like Debbie could be sold a nice floppy hat and new sunglasses!
It’s vital to remember that your audience is made up of more than just ages and hometowns.
You are speaking to mothers on their way to baseball practices, business professionals interested in that next tech toy and empty-nesters who are finally able to travel the world. Do you understand what might spark their interest?
Educating yourself to the personal interests and habits of your potential buyers is an absolute MUST in social media marketing.
You wouldn’t try to sell a hamburger to a vegan or a fancy briefcase to a crop farmer, would you?
Creating accurate buyer personas to represent your potential customer base is a great way to help you understand the motivations behind purchasing habits and allows you to position your brand or product effectively.
Educated posts and ads will offer value to your audience and increase the potential for sales.
‘E’NGAGE
AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. (Source: https://en.wikipedia.org/wiki/AIDA_(marketing)
Now, you’ve found your audience and know what drives them, but what do you SAY to them to inspire action?
Writing great content can convert ‘lookie loos’ into active buyers. Luckily, the marketing gods have given us the A.I.D.A marketing model, a straight-forward approach to writing words that nudge.
Get attention with a short catchy phrases that will stop scrolling dead in it’s tracks.
Keep everyone’s interest by introducing a new idea or sharing an experience.
Offer something valuable that creates a ‘want’ for your product or service…
…and then reel them in with call-to-action instructions of how to purchase or connect.
‘E’XCLUSIVE OFFERS
Yay! You’ve earned a buyer!
But, how will you keep them coming back to you instead of the guy across town offering the same product? Two words: Exclusive Offers
Presenting your audience with an offer that can’t be found elsewhere will strengthen their bond with your business and increase your chances of being recommended to their social circles.
Did you hear about the great deal that Sandy got on that whositwhatten? Of COURSE you did, she’s telling everyone!
Does your brand offer a one-of-a-kind design? Do we get a free 4th with every 3 purchased? Bringing something unique to your buyers will lock them in for the long haul.
‘E’NDING THOUGHTS
Strategies are tools of the trade for social media success. It is also true that less is more in our world of half attention and quick dismissal.
The balance between creating engaging posts and a message that is easy to scroll past is delicate.
Think to yourself “Would this grab MY attention? Would this inspire ME to act?” If there is doubt in those answers then invest more minutes into your approach.
Ignoring your audience’s needs could mean a big “0” for sales and who can afford that risk?
Not sure about your marketing approach?
Loo Bird Creative can help! Contact us today for a free evaluation of your current social media marketing techniques. www.loobirdcreative.com
Written by: Leigha Gaston Creative Founder Loo Bird Creative